Top 5 Social Apps Performance in Estonia - Q1 2023

In the first quarter of 2023, the top 5 social apps in Estonia demonstrated varied performance in terms of downloads and revenue. Here's a detailed look at how each app fared, based on data from Sensor Tower.

TikTok experienced fluctuating weekly revenue, peaking at approximately $12K in the week of January 9 and seeing a low of around $7.9K in the week of January 23. Weekly downloads also showed variability, starting at 3.7K at the end of December and ending at 2.4K by the last week of March.

OK: Social Network maintained relatively stable weekly revenue throughout the quarter, hovering around $600 to $700. Downloads were more modest, with a peak of 223 in the last week of February and a low of 129 in the week of March 20.

Likee - Short Video Community saw a significant spike in weekly revenue, reaching $2.4K in the final week of March. Downloads were steady, averaging around 300 per week, with a slight increase to 470 in the week of February 27.

VK: music, video, messenger faced a decline in weekly revenue, dropping to as low as $92 in the week of February 27, but managed to recover to around $246 by early March. Downloads showed growth, with a notable increase to 589 in the week of March 13.

Facebook exhibited consistent revenue growth, reaching $176 in the last week of March. Weekly downloads remained robust, peaking at 1.4K in mid-March and maintaining over 1K downloads per week throughout the quarter.

These insights provide a snapshot of the social app landscape in Estonia for Q1 2023. For more detailed data and trends, visit Sensor Tower.